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2004.12.17

Dave Williams - 360i - Search Engine Marketing & Blogs - AMA HotTopic Blog Seminar

Dave has a guy in his office who's been blogging for something like 8 years.  Man, that's tenure.

Anyway, the discussion for this segment is all about search.

Blogging, in Dave's view, is taking the web back to what it was meant to be. I love data-driven presentations, and Dave's is very data centric. He's done some research on the demographics of the blogosphere and of the sites that are selling advertising which has yielded some unique results.

Content:
- Valueable to keep people at the site
- Simply stated, relevant content is as important to spiders as it is to customers

Search is even more important as the web grows. The web grows exponentially, and so does the use of search (so to speak)

Dave highlighted some Forrester reserach info which is interesting in that it states "link from another website' as the #2 way that people use to find websites. When I look at this from the perspective of a marketer with a blog, knowing that one of the fundamentals of blogging is linking, I'm pretty happy about this!

Dave says, with recent data, that 4 major engines are showing down in the arms race in search.
- Google
- Yahoo
- MSN
- AOL (takes some results from Google)

Some things have changed in search phrasology recently, in that over 50% of searches are in the 3-5 word phrases.

Posted by Dana VanDen Heuvel in Seattle Blog Seminar Correspondence | Permalink

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