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2005.01.18

Definitive, Comprehensive Book on RSS for Marketers!

There's a new e-book out on RSS for marketers: "Unleash the Marketing and Publishing Power of RSS" by European e-marketer Rok Hrastnik, who spent the last year or two researching an exhaustive review of RSS & syndication technology on the web. I was interviewed for the book, along with 30 other folks in the blogging/RSS space.

http://rss.marketingstudies.net/

Having read an advance copy of the book, I can say that I'm honestly blown away by the thoroughness of Rok's approach the subject, from both a technical and marketing perspective. Rok literally left no resource unchecked and no stone unturned as he put together this seminal resource on RSS.  The best thing is that It's a living document - Rok has committed to constant updates that will be available to purchasers.

Rok has put out a great resource on RSS that covers the ins and outs of RSS in 550 pages, and he'll be updating the ebook as necessary.  It's also among the least expensive e-books (especially at 550 pages) that I've seen at under $40.

Check it out: Unleash the Marketing & Publishing Power of RSS

Disclaimer: I did contribute to the book.

Posted by Dana VanDen Heuvel in RSS | Permalink

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