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2005.01.31

Make Money From Your Blog

The Washington Post recently published an article on how to make money from blogs.

A Word of Caution - If your blog is a tactic of your marketing strategy, before your company includes ads or sells products that are not directly related to your product offerings, consider how that type of revenue model supports your goals, objects and of course brand. A few shekels might hurt your credibility and erode the positioning you've worked so hard to achieve. On the other hand, if the items that you promote add value for your target audience it could be a way to pay your blog hosting fees.

Ways to Make Money Off Your Blog

-Add Google AdSense ads on your blog
-Include blog ads such as Blogads or Pheedo. Watch this space as it becomes more competitive. The New Jane targets blogs targeted to women.
-Contract with affiliate programs such as selling amazon.com books.
-Pass the hat. Some bloggers are asking for donations. Money is usually sent via  PlayPal
-Sell your products or services such as workshops.
 

Posted by Toby in Putting Blogs to Work | Permalink | Comments (1) | TrackBack

2005.01.28

Getting Marketing Students Into Blogging

Tomorrow morning I'm addressing two groups of marketing students at St. Norbert College in De Pere, WI.  While I'm officially there to discuss the role of marketing in business, marketing as a career, and marketing oneself as they hit the career path, you can be sure that weblogs will find their way into the conversation.

For those of you reading from academia, I would like to issue a challenge to our students to 'innovate their way into promising careers' by using tools like weblogs and other vehicles of self promotion, credibility building and wide-scope social networking. 

While I realize that younger generations are typically quicker to adopt technology, I'm always amazed at the disconnection from the outside world, especially the marketing world from marketing students, that I typically witness in classrooms.

If your students are blogging, or if you're encouraging them to blog, would you please leave a comment with a link?

Thanks!
 

Posted by Dana VanDen Heuvel in Putting Blogs to Work | Permalink | Comments (1) | TrackBack

2005.01.25

An Attendee's Account of the Day - Thanks!

Randal Moss, from the Futuring & Innovation Center of the American Cancer Society in Atlanta blogged the AMA NY conference in terrific style with an eye for summarization.  Check out his comments on the days' speakers here:

http://como.typepad.com/community_mobilization/2005/01/ama_blog_event.html

Thanks Randal!

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink | Comments (0) | TrackBack

2005.01.21

Dave Williams - 360i - Searching for Blogs - 2:00PM

While not a 'blogger by trade', Dave is phenomenal resource for search & how it plays into the weblog space. 

One of the major issues that we're plagued with in the blog space is the comment spam that's clogging up the blogosphere.  However, thanks to some work on behalf of the search engines, there is now a concerted effort to nix the benefits of comment spamming in all of the major engines.

NewsFactor - Three major search engines have partnered with blog software developers to combat spam that is placed in the comment sections of blogs.

In reality, what the engines are doing is just applying something similar to the commands in the Robots.txt file construct.  SixApart is wholly on board.

Dave's presentation takes an in-depth look at one particular blogger's success with the search engine, namely, Jason Kotke.

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink | Comments (0) | TrackBack

Steve Rubel!

Ben, taking a picture of Steve, taking a picture of Ben.  We really do love blogging, and technology!

Steveben

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink | Comments (0) | TrackBack

Steve Rubel - CooperKatz & Company - Blogging's Impact on Marketing - 11:00AM

Before you continue reading, Steve would like you to please observe a moment of silence for the death of Ye Old Media Ecosystem.

[Silence Please!]

Consider this - the people that you are trying to reach through the media ARE now the media (Consumer generated media, open source marketing, Brand Hijacking, etc...)

As a PR guru, it's refreshing to see Steve at the forefront of blog evangelism.

Maytag is blogging.  Did you know this?  They're actually blogging about this new product they have called the Skybox, which is this awesome fridge for men.  Great stuff, great blog DONE BY THE TEAM behind the product.  Passion, exuberance, knowledge, integrity.

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink | Comments (1) | TrackBack

Some photos of the NYC Event

A shot of the group from Ben McConnell's camera & Bill Flitter diagraming the finer points of RSS.
Group1nyc
Billnyc

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink | Comments (0) | TrackBack

Bill Flitter - Pheedo - RSS: The Marketer's Next Big Thing - 10:00AM

Bill's presentation come's at a timely moment, on the heels of Rok's monumental book release on RSS, which Bill and I contributed to.

RSS, or the Right Spam Solution, as Bill calls it could quite easily be considered

What do you need to know in this new 'blog marketing' medium?  The three R's, of course!
Writing
Reading
RSS

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink | Comments (0) | TrackBack

Henry Copeland of Blogads.com is Here Blogging

Check out Henry's comments on the AMA Blog Seminar over at the Blogads weblog.

Henry talks about lattice.  Here's a visual.  Akin to 'hyperlinks subverting heirarchy'.  Keen eye!

Lattice

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink | Comments (0) | TrackBack

Ben McConnell - Church of the Customer - Blogging 101 - 9:00AM

Blogs101_1Ben is one of the most entertaining speakers I've seen - ever.  The rest of kind of funny, I'm not funny at all, but Ben interjects a great sense of humor into the blog seminar - something we need, as we don't want to take ourselves too seriously here ;)

The Blogging 101 presentation is an imperative here.  Many of the questions that the attendees have come to answer are some of the most fundamental issues that we need to wrestle with before marketers start blogging.  Some of the questions that Ben, and the rest of us are trying to answer during the day:

- Top do's / dont's of blogging - especially in a corporate context
- What IS RSS?
- How do I choose a writer inside my company for the blog?
- How do you contol all of the negative interaction that I hear about?
- How can I determine which bloggers are credible and which aren't?

Blogging 101 covers almost all of the "questions you wanted to ask about blogging but were afraid you wouldn't look like a proper blogger if you asked."  The funny thing is, we as bloggers, and marketers, are still asking and re-asking the fundamental questions about blogging.

Ben highlights a case example from the airline industry that correlates the 'volume of discussion that people are having about you' (WOM marketing) to the corporate revenues.  The more discussion & WOM, the better the revenues.   Simple, but hard to achieve.  Blogs are helping to bridge that gap.

In true blogging 101 fashion, Ben just created a blog for the group using Blogger, in under 2 minutes!

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink | Comments (0) | TrackBack