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2005.02.20

Chicago HotTopic Recap

Toby did a splendid job of recapping some of the burning questions that came up at the Chicago event.   I urge you to have a look at the Diva Marketing blog for a full recap.  Here are some of the highlights:

Selling-in
-Convincing senior management that the benefits of a marketing/business blog out weigh the risks.

Comments
-Is a company liable for comments placed by 3rd parties on their blog?
-What is the extend of the resources (time) needed to monitor comments?
Sidebar: Read Charles Smith's post on Reasonable Man about who owns comments. Charles also presented at the AMA HotTopic - he gave the best 5-minute summary of the legal issues facing bloggers and would-be bloggers anyone could ever imagine.  Bravo Charles!

How To Say Goodbye
-Does closing a corporate blog impact a company's image/goodwill?
-If a corporate blog just isn't cutting the mustard, what's the best exit strategy?

Posted by Dana VanDen Heuvel in Chicago Blog Seminar | Permalink

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Comments

Hi,

I thought that the seminar was great and I wondered when the updated presentations might be available online?

Thanks!

-Cherie

Posted by: Cherie | Feb 21, 2005 12:11:58 PM

Dana and Group,

So much good info, so little brain capacity...

Being a graduate of Blogging 101, I decided the best way to get "it" was to start reading some blogs. Go in head first, no helmet, and if it doesn't kill me I just may learn something.

The course was great and I recommend highly.

But I have an actual question starting right...now.


I went to newsgator and technorati to start subscribing to blogs. I find that technorati is much better in searching for the subjects I would be interested in. When I find a blog I like in technorati how do I add it to my newsgator list. Even with specific search terms newsgator does not seem to have the same search capability of technorati. Is there a better aggregator?

Posted by: pat | Feb 22, 2005 9:04:09 AM

Pat, I have not personally used Newsgator. However, saving search topics as feeds should be in the applications feature set. Are you using the online (web) or Outlook version? Also see the (very busy) Newsgator forums.

Posted by: Wayne | Feb 24, 2005 9:05:52 PM

Pat,

Newsgator & Technorati are two different animals. Technorati is a search engine while newsgator is an RSS reader (Think of the difference between Google and Microsoft Outlook)

In order to add the blog that you found in you technorati search to Newsgator, you can do a couple of things:

1. Actually to the blog's homepage and find the RSS or XML link (usually a little orange icon) and add that link to your newsgator item.

2. From a technorati search, you can create 'keyword rss feeds' and add that code so that you'll get information not just on a blog, but across blogs as the keywords that you typed in come up across different sites.

Posted by: Dana VanDen Heuvel | Feb 25, 2005 3:02:52 PM

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