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2005.02.08

Indium Launches A Corporate Blog

Congrats! to Rick  Short, Director of Communication, Indium. After attending AMA's Blog: Beyond the Website in New York City, Rick launched 3 blogs. One corporate and two personal.

How do you give a company that manufactures solder pastes, fluxes and underfill materials a softer, kinder image? For Rick it was to develope a blog strategy. He sought the help of highly, visible leader in his company, and within the industry, to author a blog.  Visit  Dr. Lasky's Blog and you'll find a man who is passionate about technology, excited about sharing his knowledge and vision.

After reading Dr. Lasky's posts, if I were in the business of buying solder pastes, Indium would be on my short list! Why? If Dr. Lasky is that enthusiatic about his work, I would assume that the firm would be committed to producing a high-quality product. Why? Because passionate people would demand nothing less. 

The blog incorporates some interesting features like a weekly quiz. This week's Dr. Lasky QuizIf the probability that it will rain tomorrow is 10% and the probability that it will rain the next two days is 20% and 30% respectively, what is the probability that it will rain at least once in the next three days?

Corporate blogs are being used to give customers, prospects and stakeholders a look into the heart & soul of an organization. BB (before blogs) it was no easy task especially when the product or service wasn't warm and fuzzy. Robert Scoble showed the world that a high tech giant (Microsoft) could be a cuddly teddy bear...well sometimes! Perhaps Dr. Lasky will acheive something similar for Indium.

Rick's other blogs are worth a surf to also. McChronicles (a customer evangelist's (Rick) musings about McDonald's)  and Snowfari (Itica NY's largest winter festival).


Posted by Toby in Attendee's Weblogs | Permalink

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