Wayne Pelletier from 360i
Wayne's been blogging, or writing a personal journal the hard way since 1996. Awesome.
As a search marketing expert, Wayne brings a much needed perspective to the room because there have been so many questions about blogging and search all day.
This is something interesting. When connecting blogs to search, I don't know why we've not connected these two dots before, but there are words that you think your customers use to talk about you and find you in the engines, and there are words that they actually use. Most marketing materials are filled with marketing speak (yawn...) but your customers have no idea why you wrote in such a manner, do you?
Anyway, at the end of the day, the weblog gets you beyond the "talk to the hand" approach to the average contact page and allows you to connect with the company.
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