RSS For Non-Techies
Blogs are a wonderful thing. But - it's RSS technology that puts blogs on steriods and gives them even more punch and power.
BL Ochman, What's Next Online, has written one of the best non tech explanations I've read on RSS: A Totally Non-Techie Expanation of What You Need To Know About RSS. The article includes resource links and examples of how websites too are leveraging RSS for media releases, product updates and newsletters.
Bloglines, a popular newreader, is now including FedEx, UPS United States Postal Service Package tracking via RSS in its feeds.
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Great stuff! Even though I've been involved with web development and online marketing for close to ten years, there is always something new that requires a non-technical explanation. Any thoughts on podcasting as a corporate communications tool?
Posted by: Lionel Matecha | Apr 1, 2005 12:03:57 AM
For a start, one of the first applications that comes to mind is training. Wouldn't it be great to develop a program that includes a series of podcasts, give employees an mp3 player and let them choose the time to listen.
Or how about a series of talks from industry leaders, authors or even staff members? Or employee podcast show that includes predetermined segments?
The key seems to be value-add. What would be worth my time to listen?
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