Shout Out For AMA Attendee's Blogs
December 2005, AMA offered the first, in what was to become a coast-to-coast series, on marketing blogs. It was appropriate that the Hot Topic Workshop Blogs: Marketing Beyond the Website kicked off in the heart of the blog world - Seattle. During the next 10 months the program was presented in New York, Chicago, Boston, San Francisco and Atlanta. Over 260 marketers came to learn and network.
Ken Bernhardt, Regents Professor of Marketing, Georgia State University, gave the workshop high praises. "This was a terrific workshop - - informative, cutting edge, and extremely useful. I highly recommend it to anyone who wants to really understand what's happening in the marketing communications environment." However, the best reward was that we ("we" as in all of the presenters!) had the opportunity to help and encourage people to explore the uses and benefits of marketing blogs.
At year's anniversary, I wanted to offer a special "shot out" and say congrats! to the marketers who courageously launched or tweaked blogs as a result of the program. Corporate and personal blogs were created and we even inspired a citizen journalist blog - McChronicles! If I've left out your blog please let me know.
-Company: Sterling International
Participant: Stephanie Cates
Blog: Rescue Bug Blog
-Company: Boston Test Prep
Participant: Ben Carcio
Blog: BTP Blog
-Company: Better Management
Participant: Chas Martin
Blog: Management Speak
Participants: Jim Cahill and Deborah Franke
-Company: Akron-Canton Airport
Participant: Kristie VanAuken
Participants: Jim Cahill and Deborah Franke
Thanks for including BetterManagement's "Management Speak" blog among the list of the ones to watch. I'll make a point to explore all of these and track their progress.
This list is a testament to the wealth of the information provided in the Hot Topics series. What percentage of the total attending organizations does this list represent?
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