New Blog Book Authored By AMA Hot Topic Speakers
AMA Hot Topic speakers, Shel Israel and Robert Scoble's new book, Naked Conversations, is officially ready to ship from virtual stores and is on the shelves of brick & mortar shops. In addition to Hot Topic speakers authoring the book, two presenters from the blog workshop are highlighted - Steve Rubel and Toby Bloomberg (me!).
Naked Conversations brings together the history, culture, as well as, the business applications of blogs. Robert and Shel wrote the book on a blog...complete with open comments. Readers' feedback is frequently insightful and controversial. While you're waiting for your copy, check out the interviews and the commentary on their blog called, of course, Naked Conversations.
Since I can't give you a review (haven't read the book yet), here's a snippet from the Publisher's Weekly review.
To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous blogger.
They consider the darker aspects of blogging as well - including the possibility of getting fired by an unsympathetic employer. For companies that have already embrace blogging, this book is an essential guide to best practice.