Blog Advertising Still Baking; Goes Back in Oven for 12 Months
According to avant|marketer's prediction, "blogs will not become a mainstream ad vehicle in 2005."
Weblogs will continue to be an interesting opportunity for many niche advertisers with difficult to reach audiences, but will not be seen as a mainstream vehicle for some time. Now is the time to reconnoiter the blogosphere for undiscovered opportunities.
We do touch on advertising via weblogs in the seminar. Frankly, there are companies that are having a very succesful turn at advertising with weblogs (and also with selling ads on weblogs). We hightlight those, and discuss strategy during the AMA blog seminar.
Keep this one in the oven for a bit longer; the story is likely to flip in under 18 months.