Shout Out For AMA Attendee's Blogs
December 2005, AMA offered the first, in what was to become a coast-to-coast series, on marketing blogs. It was appropriate that the Hot Topic Workshop Blogs: Marketing Beyond the Website kicked off in the heart of the blog world - Seattle. During the next 10 months the program was presented in New York, Chicago, Boston, San Francisco and Atlanta. Over 260 marketers came to learn and network.
Ken Bernhardt, Regents Professor of Marketing, Georgia State University, gave the workshop high praises. "This was a terrific workshop - - informative, cutting edge, and extremely useful. I highly recommend it to anyone who wants to really understand what's happening in the marketing communications environment." However, the best reward was that we ("we" as in all of the presenters!) had the opportunity to help and encourage people to explore the uses and benefits of marketing blogs.
At year's anniversary, I wanted to offer a special "shot out" and say congrats! to the marketers who courageously launched or tweaked blogs as a result of the program. Corporate and personal blogs were created and we even inspired a citizen journalist blog - McChronicles! If I've left out your blog please let me know.
-Company: Sterling International
Participant: Stephanie Cates
Blog: Rescue Bug Blog
-Company: Boston Test Prep
Participant: Ben Carcio
Blog: BTP Blog
-Company: Better Management
Participant: Chas Martin
Blog: Management Speak
Participants: Jim Cahill and Deborah Franke
-Company: Akron-Canton Airport
Participant: Kristie VanAuken
Participants: Jim Cahill and Deborah Franke
Indium Launches A Corporate Blog
How do you give a company that manufactures solder pastes, fluxes and underfill materials a softer, kinder image? For Rick it was to develope a blog strategy. He sought the help of highly, visible leader in his company, and within the industry, to author a blog. Visit Dr. Lasky's Blog and you'll find a man who is passionate about technology, excited about sharing his knowledge and vision.
After reading Dr. Lasky's posts, if I were in the business of buying solder pastes, Indium would be on my short list! Why? If Dr. Lasky is that enthusiatic about his work, I would assume that the firm would be committed to producing a high-quality product. Why? Because passionate people would demand nothing less.
The blog incorporates some interesting features like a weekly quiz. This week's Dr. Lasky Quiz - If the probability that it will rain tomorrow is 10% and the
probability that it will rain the next two days is 20% and 30%
respectively, what is the probability that it will rain at least once
in the next three days?
Corporate blogs are being used to give customers, prospects and stakeholders a look into the heart & soul of an organization. BB (before blogs) it was no easy task especially when the product or service wasn't warm and fuzzy. Robert Scoble showed the world that a high tech giant (Microsoft) could be a cuddly teddy bear...well sometimes! Perhaps Dr. Lasky will acheive something similar for Indium.
AMA HotTopic Weblog Event Moves Attendee to Blog Immediately!
[Originally a comment from Toby Bloomberg's weblog]
Attending the AMA blog event was worth the trip. Don't blog, don't know what RSS is? Neither did I. Now I'm a convert. Here are the 10 steps Massini Group plans to take as a result.
1. Will check out (read and subscribe) blog sites.
2. Determine how a blog maps to our marketing objectives. Possibilities:
improve search placement, show that we are market leaders, new channel to reach customers/prospects and drive them to our resource center, establish Massini Group as an authority in our niche, and give campaign manager’s outlet to show expertise.
3. Consider the risks. Biggest one being now we’d have something more to maintain. Choose someone or group of people to write the blog.
4. Set guidelines. Can be as simple as, "Make your mother proud, don’t
lie, write to inform." Thanks Ben.
5. Map the process. Wow will the blog be sustained? Who will do the
updates? How frequently? Who will review? Who will respond to comments? Who will manage a calendar?
6. Brainstorm content topic areas (event promotion, new whitepaper,
7. Determine key words we want associated with Massini Group and look for a domain name that might contain those words. Pick a title that describes what we do and why people would want to visit our site.
8. Build a personal blog, test it out. (DONE!)
9. Build a company blog, populate with enough stuff to start promoting.
10. Begin promoting. Syndicate (RSS, XML feeds). Put link on main
site, in resource center. Promote to customers (maybe by letter).
Promote blog in Massini Group signatures. Register weblog with
weblogs.com and others.