2005.11.14

Your Grandma Might Be Blogging You

The next time you visit your Granny or have dinner with your great Uncle Lou take care ... you may be blogged! Senior citizens are the fastest growing segment to embrace blogging.

Recently one of AMA's Hot Topic Boston speaker's Millie Garfield, My Mom's Blog, was quoted in several articles about senior bloggers. Although this article doesn't specifically mention AMA, the "Boston seminar" was the indeed the AMA workshop Blogs: Marketing Beyond the Website.

In June, Garfield was invited to speak at a Boston seminar for marketers on how to use the Web more effectively. A short video of the event, posted on her blog, captures the professionals laughing at her wisecrack about the benefits of a man who can still drive at night.

Perhaps when Millie finds her way to Oprah, AMA will be mentioned more prominently!

Posted by Toby in Boston Blog Seminar, Weblogs | Permalink | Comments (3)

2005.06.03

Boston Bloggers Marketing Wonk

After the AMA HotTopic Blog Seminar Marches through Boston on June 24th join us for a "Marketing Wonk." It’s an open-invitation to marketing professionals attending the workshop, professional marketers, and Boston area Bloggers.

A "Marketing Wonk" is a Dutch treat networking event for marketing people to meet and continue discussing Blogs. Because once we start, we just cannot stop!

There is no agenda, no speakers, no presentations, and no selling.

When: Friday, June. 24, 2005 from 6:00 p.m. until 8:00 p.m.

Where: The Caliterra Bar & Grille (Inside the Wyndham on the 1st floor.)

Cost: Free. (Dutch-treat food/libations)

RSVP: Just leave a comment.

Posted by Wayne in Boston Blog Seminar | Permalink | Comments (8) | TrackBack

2005.05.26

The AMA HotTopic Blog Seminar Marches to Boston on June 24th

The American Marketing Association was one of the first to hold marketing-specific blog education events for marketers, and we're continuing the fun in Boston on June 24th.  Be a part of the most comprehensive 'blogging for marketers' education program.  Here's a rundown of what we have in store for you.

Location: Batterymarch Conference Center
60 Batterymarch Street, Second Floor
(Located on the 2nd floor of the Wyndham Boston Hotel)
Boston, MA 02110
617.556.8000
https://www.batterymarchmeet.com

Event: AMA Hot Topic Series  -  Blogs: Marketing Beyond the Website
Time: 8:00am - 5:00pm

Schedule: See below and the link.

Price: Non Member $695, AMA Member $645

Registration Link: Click here to register for the Boston Blogs: Marketing Beyond the Website Event

For the workshop's blog: Click here

Schedule June 24th 2005

8:00 a.m. - 8:30 a.m. Registration and Continental Breakfast

8:30 a.m. - 9:00 a.m. Setting the Stage/Introductions
Speaker: Toby Bloomberg, President, Bloomberg Marketing
Diva Marketing

9:00 - 9:45 a.m. Blogging 101
Speaker: Ben McConnell, Author, Speaker, Church of the Customer
Church of the Customer

9:45 - 10:30 a.m. It's Not Just A Website: Why Blogs Are Different, And What That Means To Marketers
Speaker: Stowe Boyd, President, Corante
Get Real

10:30 a.m. - 10:45 a.m. Blogs: It's All About the Story
Speaker: Millie Garfield
My Mom's Blog by Thouroughly Modern Millie

10:45 - 11:00 a.m. Break

11:00 - 11:45 a.m. RSS: Marketer's Next Big Thing?
Speaker: Bill Flitter, Chief Marketing Officer, Pheedo, Inc.
Pheedo Blog

11:45 a.m. - 12:45 p.m. Lunch

12:45 - 1:30 p.m. Searching for Blogs
Wayne Pelletier, Interactive Creative Director, 360i.com, Inc.
search engine scoop

1:30 - 2:15 p.m. Weblogs in Practice: How Smart Marketers are Using Weblogs
Speaker: Dana VanDen Heuvel, Managing Director, BlogSavant

2:15 - 2:45 p.m. Corporate Blogger
Dr. Ronald Lasky, Senior Technologist, Indium Corporation and a Visiting Professor at Dartmouth College,
Dr. Lasky's Blog
Rick Short, Director of Corporate Communications at Indium Corporation, Short's Blog

2:45 - 3:00 p.m. Break

3:00 - 3:45 p.m. Weblogs and the Law
Speaker: Charles M. Smith, COO and Legal Counsel, Pheedo, Inc.

3:45 - 4:30 p.m. Helping Your Company Jump on The Weblog Bandwagon Panel Moderator: John Cass, President-Elect, AMA Boston Chapter & Backbone Media Blog Survey
Participants: All available speakers and special guest Georgeo Pulikkathara Microsoft's MSDN Webcasts

4:30 - 5:00 p.m. Wrap-up and Review - Taking it Back to the Job
Speaker: Toby Bloomberg, President, Bloomberg Marketing
Diva Marketing

[Simulposted at BlogSavant, Dana VanDen Heuvel, The AMA Blog, and John Cass]

Posted by Dana VanDen Heuvel in Boston Blog Seminar | Permalink | Comments (9) | TrackBack

2005.04.21

The AMA HotTopic Blog Seminar is Coming to Boston!

The AMA is doing another HotTopic blogging seminar for marketers in Boston this summer!  I hope that all of you in the Boston & New England area can join us!

When: June 24th

Where: Batterymarch Conference Center 60 Batterymarch Street, Second Floor (Located on the 2nd floor of the Wyndham Boston Hotel) Boston, MA 02110 617.556.8000 https://www.batterymarchmeet.com

Event Website: www.marketingpower.com/blogboston

Posted by Dana VanDen Heuvel in Boston Blog Seminar | Permalink | Comments (1) | TrackBack