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Steve Rubel - CooperKatz & Company - Blogging's Impact on Marketing - 11:00AM

Before you continue reading, Steve would like you to please observe a moment of silence for the death of Ye Old Media Ecosystem.

[Silence Please!]

Consider this - the people that you are trying to reach through the media ARE now the media (Consumer generated media, open source marketing, Brand Hijacking, etc...)

As a PR guru, it's refreshing to see Steve at the forefront of blog evangelism.

Maytag is blogging.  Did you know this?  They're actually blogging about this new product they have called the Skybox, which is this awesome fridge for men.  Great stuff, great blog DONE BY THE TEAM behind the product.  Passion, exuberance, knowledge, integrity.

Posted by Dana VanDen Heuvel in New York Blog Seminar Correspondence | Permalink


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Thanks for the link and kind words, Dana. We do appreciate them.

Gary Petersen
SkyBox by Maytag Weblog

Posted by: Gary Petersen | Jan 25, 2005 7:02:50 AM

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