First Consumer Research Study: Blog Usage

Finally! One of the first pieces of research on customers' perceptions about marketing/business blogs and the influence these types of blogs can have on the brand/company. This study was conducted by the German agency CRM agency Proximity.  

Please keep in mind this is a German-based study; we don't know if cultural differences would impact findings. I challenge a  research  firm to  conduct  a similar study with  U.S.  customers and go a step further to include questions on type of content, frequency of posts, length of posts...you know the drill. 

• 91% of the blog readers expect a fast and appropriate reaction to questions and comments in enterprise blogs. Okay U.S. research firms - your turn at bat!


• 90% think it's important to make a clear difference between commercial and non-commercial content.


• Of the blog readers, 54% form their opinions about products/companies on the basis of blogs.


• 51% of the blog readers visit product and/or corporate sites as a results of reading blogs.


• 58% of the blog readers, read them to find news and information they can't find otherwise.


• 57% of them are interested in the personal opinions of the authors, but only 43% are interested in the discussions.